 |
Eric P. Welter
|
-
CEO, Rigor Analytics LLC, 2008-Current
Founder of Rigor Analytics; maximize small to mid-size companies sales, marketing, call center, website, inventory, product development, and database technology using expertise in integrated multi-channel marketing, segmentation, CRM and advanced business analytics and LTV models to increase departmental ROIs and profits. Travel clients include/d: AMAwaterwaters, Audley Travel, Collette Vacations, Yankee Leisure Group, Alexander + Roberts, Smartours, Blount Small Ship Adventures, Volga Dream, AAA, Thomson Safaris, FamilyAdventures.com, Captain’s Choice (division of APT), eWaterways.com, YMT Vacations, Voyages to Antiquity, and Carnival Cruise Lines (Fathom). Other clients include a host of Retail and Education companies and institutions. -
CMO, American Queen Steamboat Company, 2013 – 2019
Turned Company from significant loss in 2012 to positive double digit EBITDA in 2019; expanding the number of vessels from one to five in 5 years. Developed best-in-class marketing, call center, sales and inventory departments and helped create a nationally known brand in the US River Cruising segment. Responsible for all Itinerary development, Inventory Management, Pricing, Marketing and Sales distribution channels. Increased Occupancy and Yield from 70% / 60% to 90% / 85% respectfully while increasing capacity 110%. -
CMO, Tweeter Home Entertainment, 2007-2008
The 3rd largest national consumer electronics retailer of home entertainment , electronic and installation services with 300+ stores. Responsible for driving retail store and online traffic using TV, radio, print , direct mail and digital marketing. Grew same store sales by 12% and profits by 22% in the first year. Integrated Retail systems with backend database to create personalized store experience and better segmentation and targeting in stores. -
CMO, Viking River Cruises, 2005-2007
Turned company from significant loss in 2004 to nice postive gain in 2007 and helped establish the largest river cruise line in the world. Develop multichannel direct marketing database using statistical segmentation that drove a significant decrease customer/lead acquisition cost while growing corporate database to nearly 5 million records in 2 years. Grew direct-to-consumer channel from 5% of revenue mix to 35% in two years. Re-architected call center technology and hired and trained staff increasing conversion rates from 15% to 30% while lowering abandonment rate to <3% in one year. Grew US and Canada sales teams from 5 individuals to 14 individuals. Grew Travel Agent sales by 20% each year over three years. Built new website, launched first PPC/SEM campaigns, SEO and digital ad campaigns and integrated all online data with offline data and the first LTV model. -
SVP Marketing, The J.Jill Group, 2001-2005
Executive team member providing marketing leadership and strategy driving growth and profitability leading to a successful sale of the company. Managed staff of 15, $40M+ annual budget (Retail, catalog, e-commerce and wholesale) and responsible for catalog & ecommerce channel P&Ls. Architected, developed, and implemented industry leading multi-channel Retail marketing database including single customer view across all channels. Lead all aspects of consumer research including demographics, product , website usage, Retail store visits and satisfaction surveys. -
SVP Marketing, Geerlings & Wade, 2000-2001
G&W was the first online seller of wine in the U.S. lead by CEO, Eric and two other executive team members. Providing marketing , ecommerce and inventory management leadership and strategy driving revenue growth and leading to sale of the company. Built and managed three websites including Passport Wine Club, monthly membership continuity program, and a monthly direct mail program. -
VP Direct Marketing, Grand Circle Travel, 1995-2000
Build companies first marketing database , lead scoring segment enation system and Lifetime Value model (LTV) driving company sales from $90MM in revenue in 1995 to $205MM in 2000 and lead in the growth of OAT from $13MM in 1996 to $120MM in 2000 through direct mail marketing. Integrated acquired companies (Overseas Adventure Travel and Vermont Bicycle Tours) into marketing database and call center systems. -
Earlier career:
Senior Statistician, Fingerhut, 1994-1995