Multichannel email marketing program
Develop new direct mail marketing program Improve current direct mail marketing programDevelop new direct mail marketing program
- Build contact calendar for direct mail program
- Determine appropriate direct mail formats (pc, self-mailer, catalog)
- Production management
- Contract negotiation
- Printer set-up and schedule development
- Paper buying, scheduling and facilitation
- Mail shop set-up and facilitation
- Aide in contracting or hiring proper design and copy staff
- Aide in direct mail design and messaging
- Create or aide in mailing list selection
- Create or aide in direct mail response analysis
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Improve current direct mail marketing program
- Review current direct mail programs
- Reviewing print, paper, and production schedules and cost
- Review direct mail formats and messaging
- Review mailing list selection process and sophistication
- Review direct mail response analysis
- Create written proposal of all improvements including P&L impact
- Roll out improvements with internal staff and vendors
- Create written summary of actual P&L impact 90/180/365 days out
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